A European retail brand collaborated with our consultants to expand into Middle Eastern and Southeast Asian markets using localized marketing strategies.
A well-known European retail brand wanted to open in two new regions at once. Its marketing playbook had been written for a single domestic market and did not survive translation — creative, pricing and even store layouts had to be rethought per region.
We localised the proposition rather than the copy: pricing tiers, assortment and campaign calendars were rebuilt per region, and a single reporting model made spend comparable across all of them for the first time.
Both regions launched within the same quarter, and the shared reporting model reduced administrative load on the regional teams by roughly a third.
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