A large healthcare network partnered with our team to digitize patient management systems, streamline appointment scheduling, and improve internal workflows.
The client had a working product and a strong engineering team, but no repeatable way to decide which market to enter next. Every expansion discussion restarted from opinion rather than evidence, and two earlier launches had been abandoned within a year.
We built a scoring model covering regulation, payment infrastructure, competitive density and acquisition cost, then tested the three highest-scoring markets with live customer interviews before a single line of localisation work started.
The scoring model became the way we argue about markets. It moved the conversation from who is loudest to what is true.
The first market chosen with the new model reached break-even in eleven months, and the manual reporting that used to consume half of the operations week was cut in half.
Reach out and let's start a conversation that moves your business forward.
