Agility in action: How service businesses adapt and thrive

Teams described as agile are usually just teams that made their decisions reversible. The cost of changing course, not the speed of the first move, is what separates them.

Make reversal cheap

• Commit in quarters, not in years
• Pilot in one region before rolling out
• Write down what would make you stop

The last point does most of the work. A stated stopping condition turns an argument about loyalty into a check against a number everyone agreed on in advance.